GPSR Compliance for Amazon Sellers

Who does this apply to?

GPSR applies to sellers of physical products to EU consumers on Amazon. This may include FBA sellers, MFN (merchant fulfilled network) sellers, and sellers using any Amazon EU marketplace such as Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.be, or Amazon.se. Platform interfaces may change, so review the current Amazon Seller Central help resources regularly.

Platform-specific context

Amazon sellers may need to add responsible person and product safety information in multiple areas of their seller account and product listings. Platform interfaces may change, so review the current Amazon Seller Central help center for the latest fields and requirements.

GPSR responsible person for Amazon sellers

Under GPSR (General Product Safety Regulation), non-EU Amazon sellers selling physical products to EU consumers may need to provide EU Responsible Person contact details. This requirement depends on product category, seller location, and marketplace setup. The EU Responsible Person acts as the point of contact for EU market surveillance authorities on product safety matters.

Amazon sellers may need to provide EU Responsible Person or economic operator information through Amazon Seller Central account settings and product listing fields. The specific fields and process may vary depending on your seller account type, product categories, and the EU marketplaces where you sell. Platform requirements may change, so check the current Amazon Seller Central help resources for the latest guidance on responsible person and economic operator fields.

Sellers should also review the Do I Need an EU Responsible Person? guide to identify whether this topic may apply to their specific situation.

What Amazon sellers should prepare before checking GPSR

Amazon sellers preparing to review GPSR topics may need to gather the following information in advance. The specific items required may depend on your product categories, selling model, and target EU marketplaces:

• Product category and type of products you sell on Amazon
• Manufacturer or brand owner name and contact details
• Importer details where applicable (if you bring goods into the EU yourself)
• EU Responsible Person or economic operator details if applicable
• Product safety information including warnings and instructions
• Product identifier such as GTIN, batch number, or type number
• Language considerations for EU destination markets
• Supplier or compliance provider contact details
• Amazon seller account information and marketplace setup

Having this information ready may help when contacting a compliance provider or when adding details to Amazon listing fields. This list is for educational guidance and does not constitute legal advice.

GPSR vs EPR for Amazon sellers

GPSR and EPR are different EU regulations that may both be relevant for Amazon sellers, but they cover different topics:

Both regulations may apply simultaneously depending on your products and target markets. For a detailed comparison of what each covers, see the EPR packaging vs WEEE vs batteries guide. This guide does not determine whether either applies to your specific situation.

When to use the product safety checklist

The GPSR product safety information checklist may help Amazon sellers identify what product safety details to prepare for their Amazon listings and EU compliance review. Use it alongside this guide and the EU Seller Compliance Checker.

Consider using the product safety checklist if:

• You sell physical products to EU consumers on Amazon
• You are preparing product listings for a new Amazon EU marketplace
• You have received a compliance request from Amazon
• You want to review what product safety information is relevant for your product categories
• You are working with a compliance provider and need to prepare documentation

Access the checklist at GPSR Product Safety Information Checklist. For a broader review of all relevant compliance topics, use the EU Seller Compliance Checker. If you need professional support, browse EU Compliance Provider Directory or request compliance quotes.

What Amazon sellers may need to prepare

• Review whether your products and selling model fall under GPSR requirements
• Determine whether you may need an EU Responsible Person based on your location and role
• Appoint an EU Responsible Person if you are a non-EU seller selling to EU consumers
• Prepare product safety documentation including technical files where applicable
• Add EU Responsible Person contact details to relevant Amazon listing areas
• Review Amazon's product detail page fields for EU compliance topics
• Check backend product information fields for responsible party details
• Ensure product packaging or labeling meets EU requirements where applicable
• Keep product traceability records accessible for EU market surveillance authorities

Product detail page and listing information topics to review

Amazon sellers may need to add responsible person and product safety information in multiple areas. Topics to review include:

• Product detail page fields (such as manufacturer details and responsible party)
• Backend product information fields (such as importer details and responsible party)
• Product packaging or labeling with required EU information
• Safety warnings and instructions accessible to EU consumers
• Language considerations for EU destination markets

EU Responsible Person topics

Non-EU Amazon sellers selling physical products to EU consumers may need an EU Responsible Person under GPSR. The Responsible Person must be based in the EU and act as the contact for EU market surveillance authorities. Where to add this information on Amazon listings may vary as platform interfaces change — review Amazon Seller Central for current requirements.

Product safety information checklist

• Product identifier (such as GTIN or batch number)
• Manufacturer name and contact details
• EU Responsible Person details where applicable
• Importer details where relevant
• Safety warnings and instructions for EU destination markets
• Language considerations for EU destination markets

Common mistakes

When to use the EU Seller Compliance Checker

If you are an Amazon seller preparing to sell to EU consumers and want to identify relevant compliance topics, use the free EU Seller Compliance Checker. It asks about your business location, product type and target markets to suggest topics to review.

What about EPR packaging topics?

In addition to GPSR, Amazon sellers selling in EU markets may also need to review EPR (Extended Producer Responsibility) packaging topics. GPSR and EPR are different regulations covering different compliance areas. The GPSR guide above covers product safety and EU Responsible Person topics. For a plain-English comparison of what GPSR and EPR each cover, see the EPR packaging vs WEEE vs batteries guide. See the separate EPR guide for Amazon sellers for packaging registration topics in Germany, France and other EU markets.